Planning for Spring
Planning on Hiring a List Manager? Think Before You Sign
If you are a list owner, it is conceivable that you may have invested thousands or millions of dollars building a trusted brand. If you extend others the privilege to represent your list in the direct marketing industry, it makes sense to find out, in advance, if they are worthy of your trust. If your list manager is professional, you will have more money in your pocket, and your brand reputation will be enhanced. But the wrong list manager can hurt potential revenue and reputation. Read our tips on how to choose wiselyand learn more about the benefits of AccuList list management.

What’s Working
Haiti Fundraising Shows the Power of SMS/Text Messaging
Mobile giving via SMS/text messaging has collected over $30 million for Haiti and growing. In one day alone, the Red Cross raised more money than all mobile donations in 2009 combined. Many see this success as a game-changer for nonprofit marketers. “This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional fundraising efforts would not normally reach – like teens and young adults,” said Dan Olschwang, president and CEO of Jumptap. “The ease and ability for such a broad mass market to see the message, respond and contribute a small amount of money will make a huge difference in the amount of funds raised and forever alter the traditional 80-20 rule of fundraising – mobilizing a whole new group of people who can now make an enormous impact.” Did you know that AccuList offers SMS/text messaging services along with e-mail and direct mail? Learn more about our SMS services. For more on Haiti mobile giving,read the full story.

What’s New
AccuList Invites You to Our New Social Media Forums
AccuList has expanded its foray into social media. We have unveiled a new blog called “David’s Direct Line” and welcome your input on CEO David Kanter’s weekly posts about direct marketing issues, as well as your own opinions and questions. We also are reaching out with a new AccuList USA page on Facebook, along with individual Facebook pages for David and Director of Business Development Katherine Sharma.  You can network with David and Katherine on Linked In as well, while those who prefer to Twitter can interact via David’s new acculistweets. With these social media portals added to our recently optimized web site and quarterly e-newsletter, AccuList looks forward to extending its reach beyond traditional media to engage direct marketers in new ways. Please join the conversation! Visit our blog.

Industry Survey
Do you plan to spend more on e-mail prospecting in 2010 compared with 2009? (Click one) YES     NO

Results of previous Industry Survey: Of those responding, 53% do NOT plan to higher 2010 direct mail budgets than in 2009.

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