Research Shows ABM, AI, Analytics Drive B2B Marketing Success

A new report based on business-to-business marketing data from…

Corporate Gift Marketers, Buyers Ready for Year-End Holiday Push

Corporate holiday gift-giving lies ahead, and AccuLIst's clients…

Facebook Both Boosts and Challenges Fundraising Efforts

AccuList helps its nonprofit clients with fundraising via direct…

Insert Media Offer Cost-Effective Marketing Options

Insert media, direct mail's less glamorous relative, is also…

Is Your Direct Marketing Realizing Personalization's Potential?

Every direct marketing effort today starts with an assumption…

Avoid Segmentation Missteps to Boost List ROI

List segmentation is key in targeted direct marketing, which…

Emerging Technologies Create New Breed of Interactive Mail

To help boost direct mailer use of emerging technologies, the…