Direct Mail Woos Millennial Shoppers by Embracing Their Digital Side

With the millennial generation, roughly those aged 18-35, now…

What Data Questions Should Agency Agreements Address?

As a data broker and data services provider, AccuList USA knows…

2017 Marketing Budgets Set to Shift More Dollars to Acquisition

Balancing marketing budget between acquisition and retention…

2017 Magazine Trends: Digital Embrace, Platform Tensions

The pursuit of circulation and ad revenue will push magazine…

Growing Magazine Audiences Continue Shift Toward Mobile

The good news for publishers is that total audience—across…

Creating Powerful Synergy With Paid, Owned & Earned Media

When budgets are tight, it's tempting to focus on earned and…

Positive 2017 Fundraising Trends Create Opportunities

While 2017 is starting as a year of uncertainty, especially in…