Subscription Marketing Basics Still Create Winning Formulas

Despite modern publishing's multi-platform environment (print,…

Push Your Event Marketing E-mails Ahead of the Pack

During close to 30 years of direct marketing to help trade shows…

Data & Content Are Keys to Profitable Audience Building

After long experience supporting publishers and media owners in circulation/audience…

Harnessing Social Media to Drive Nonprofit Success

At the upcoming Association of Fundraising Professionals (AFP)…

E-mail Regaining Its Lead Role in Fundraising Digital Strategy

In 2017, e-mail is expected to regain its lead role in the…

Innovative Media Tactics Offer Ideas for Growing 2017 Circulation

Helping circulation pros and media owners grow print and digital…

Fundraising Pros Forecast 2017 Trends for Direct Mail

For nonprofits, 2017 offers an avalanche of political and technological…