Millennials, now the nation’s largest generational cohort, are a challenge for many nonprofit marketers–and we know because we work with so many fundraising pros on a wide range of multi-channel appeals. Alas, fundraising campaigns that won over baby boomers don’t necessarily translate into success courting millennials in their 20s and 30s. Yet fundraisers can’t afford to fail with this younger age group. A […]
Despite modern publishing’s multi-platform environment (print, web, mobile), many long-time subscription marketing rules retain their relevance. A recent post from Bill Dugan, for niche magazine consulting firm Mequoda, stressed just that point by reminding audience development pros of the fundamentals for price, offer and creative. As a list brokerage with many paid or controlled circulation clients, AccuList USA would, of course, add another important component: quality data Price, Offer, […]
During close to 30 years of direct marketing to help trade shows and conferences boost attendance and sell exhibitor space, clients often have asked for guidance on event industry response for e-mail campaigns. Now we can enhance data pulled from our proprietary research and experience with Eventbrite’s new “2017 Event E-mail Benchmarking Report,” comparing survey responses from over 340 event organizers across the U.S. and U.K. for a range of […]
After long experience supporting publishers and media owners in circulation/audience growth, AccuList USA can affirm that, in the age of big data and exploding digital content, targeted data quality and database management are more essential than ever to profitable audience development. It’s All in the Data A recent Marketo blog post backs up that assertion with their advice. Demographics and firmographics are a key starting point, but […]
At the upcoming Association of Fundraising Professionals (AFP) 2017 Conference, we expect to hear a lot about nonprofit social media strategy and will be offering AccuList USA support with our Social Media Users List of Lists and Digital2Direct program combining highly-targeted direct mail with social media advertising on Facebook. Of course, social media success is a moving target, so we wondered what social media […]
In 2017, e-mail is expected to regain its lead role in the digital efforts of nonprofit fundraisers, per numerous nonprofit marketing pros. Certainly, AccuList USA is ready to support that trend with a proprietary compilation of the top fundraising direct mail and opt-in e-mail lists (check out our free download). In addition to smart list selection, fundraisers and fundraising consultants can make […]
Helping circulation pros and media owners grow print and digital audiences with targeted direct mail and e-mail lists has been a long-time focus at AccuList USA, as seen by our many business publication and consumer publication clients. But today’s challenges in reaching new subscribers, boosting event attendance and promoting content engagement require strategic innovation, and we would point to some great lessons in […]
For nonprofits, 2017 offers an avalanche of political and technological changes, yet we don’t see any trend sweeping direct mail or e-mail out from under fundraising marketers just yet. Certainly, AccuList USA’s top fundraising mailing lists, based on proprietary research, continue to deliver donors and dollars to clients. In fact, NonProfit PRO magazine recently found relevant mailing insights when it asked nonprofit pros nationwide for 2017 fundraising […]
With the millennial generation, roughly those aged 18-35, now outnumbering boomers, most marketers want to keep this big batch of younger purchasers in their crosshairs. Yet direct mailers sometimes report frustration that response does not match assumptions and expectations from mailing lists and creative. One cause of lower than desired response may be failure to take into account how millennial shopping and buying habits differ […]
As a data broker and data services provider, AccuList USA knows first-hand that the era of “big data” has created both greater opportunities and greater complications for marketers in terms of access and use of data. In fact, Advertising Audit and Risk Management (AARM), a North American provider of independent advertising audit and consulting services, recently urged […]
