Donor control of communications channels is important for efficient fundraising contends DonorVoice’s The Agitator in a recent blog post worth passing along to AccuList USA’s fundraiser and fundraising consultant clients. Cutting Costs and Boosting Deliverability Fundraisers fret over opt-out rates in their efforts to grow donor files. Yet failing to learn and honor channel preference not only […]
Earlier in the year, Mintel Comperemedia identified four insurance marketing trends for 2018: courting consumer trust; fighting commoditization by redefining scope and repackaging; building AI savings and speed into underwriting, customer engagement and more; and competition via supplementary service and risk mitigation. AccuList USA’s insurance marketing clients will be interested in Mintel’s recent update on two […]
AccuList USA recently completed proprietary research on hundreds of top performing lists of employee recognition and incentive product buyers to support clients in a business-to-business marketplace that now encompasses close to 90% of companies. 89% of Companies Committed to Recognition Spending In fact, the 2017 “Trends in Employee Recognition” report from WorldatWork, a nonprofit human resources association, […]
One of AccuList USA’s areas of specialization is providing mailing lists, data services and marketing support for the food and wine gift market, and so we keep an eye on emerging trends in this growth industry. In fact, food gift sales will approach $20 billion in 2018, up 4% over last year, per the “Food Gifting […]
After many years of supporting the marketing of trade show and conference managers and exhibitors, AccuList USA can attest to the continued power of direct mail in building audience. While exhibitors who do a pre-show campaign 1-2 months before a show can increase attendance by up to 50%, according to the Center for Exhibition Industry […]
AccuList USA recently completed a proprietary analysis of the top-performing direct mail and e-mail lists for promotional products companies to help buttress the continued success of this evergreen marketing tool. A Message About Proven Success Promotional product providers already have some powerful arguments in wooing business-to-business and business-to-consumer marketers. For example, per industry surveys, eight in 10 consumers […]
Many direct marketing articles tout digital tactics for generating sales leads. But at AccuList USA, we can attest to the continued lead-gen effectiveness of traditional direct mail for a range of our clients, including online retail and publications. Direct mail has higher response rates while avoiding some of the challenges of SEO, social media and […]
E-mail is a favorite lead gen channel for business-to-business publishers and marketers that AccuList USA supports with e-mail lists and database services. It’s no surprise that close to 90% of B2B marketers use e-mail to generate new leads when the latest data from the DMA shows e-mail marketing delivers an average $43 return for every […]
Even though omnichannel has gone from marketing buzzword to marketing given, AccuList USA’s retail, catalog and e-commerce clients can still face challenges in getting the most ROI from direct mail and e-mail integration. A recent MarketingProfs post offered a collection of stats and tips that can help. Direct Mail Adds Important Punch to Campaigns For […]
Millennials are driving growth for AccuList USA’s clients in pet owner marketing, especially sales in the pet boarding and grooming arena, where spending hit an annual $6.16 billion in 2017 per the American Pet Products Association. For example, this summer the New York Post reported that growing demand from pet owners inspired the American Kennel […]
