As this year’s marketing gets underway, we want to alert marketers seeking our multi-channel support services to three important 2017 digital trends recently cited by digital marketing hub ClickZ author Rebecca Sentance. ‘Mobilized’ Search Is Digital Marketing Must Marketers need to go beyond “mobile friendly” to a “mobile first” strategy given current search trends. Though ClickZ’s own Intelligence Report on […]
As retailers head into the holiday sales season and balance their offline-online marketing mix, there’s solid recent evidence to support direct mail investment, even by digital-first marketers. It’s why AccuList USA continues updating mailing list research to hone response for a wide variety of multichannel retail campaigns in popular seasonal categories like gourmet and food gifts, health/beauty, hobbies/collectibles, and pets. Holiday Shopping Survey Shows Direct Mail Power […]
As highlighted recently in a MediaPost Real-Time Daily post, quantifying and optimizing ROI across channels is a top challenge for today’s marketing execs. Gone are the days when direct marketers could afford siloed channel strategies, and AccuList USA’s multichannel campaign services, supporting integrated solutions across channels, are just one way we have evolved to meet demand. The Challenge of Multichannel […]
Given that millennials love digital technology, does that mean they prefer digital marketing? Not according to a recent Target Marketing magazine article debunking several marketing myths about millennial customers, including the notion that digital advertising is the most effective way to reach those born between 1980 and 2000. Author Linda Antos, market development analyst at commercial printer Quad/Graphics, cites recent Quad/Graphics research to show that traditional print marketing–direct mail and catalogs–actually has greater power to move […]
For e-mail marketers to deliver those open-worthy, click-inspiring e-mail messages, they must pass through a gauntlet of spam filters determined to weed out irrelevant, unsolicited inbox clutter and scam. That’s why, as an e-mail list brokerage, AccuList USA works to not only vet the opt-in e-mail rental lists we recommend but also to insure success by advising on CAN-SPAM compliance, privacy policies, creative and deliverability issues. We’re glad to pass along a recent Target […]
Prospecting with dimensional mail is both attractive because of high response rates and risky because of high costs. So what’s the key ingredient of success? Mailing lists that are appropriately and tightly targeted, answers a recent Entrepreneur magazine article on dimensional mail. That’s certainly in line with our proprietary list research and years of list brokerage success delivering highly targeted lists for business and nonprofit […]
As multichannel publishing evolves, traditional direct mail, long a staple of subscription acquisition campaigns, has evolved as well and retains a key role in audience building. Because AccuList USA supports multichannel subscription campaigns for clients’ business and consumer publications, as well as catalogs, a recent Target Marketing magazine article by Paul Bobnak, director of Who’s Mailing What!, caught […]
To err is human, even for the best direct marketers. So it is instructive to learn from marketing pros when they admit mistakes and then share corrections and prevention advice. A recent Direct Marketing News magazine article asked 13 experienced marketers to share their biggest goofs, how they fixed them and lessons learned. Here we’ll share just their […]
