As marketers prepare to launch their 2019 campaigns, they should make sure that a complementary data hygiene plan is in place, and certainly AccuList USA data services stand ready to aid in ensuring the quality, up-to-date, enriched data essential for achieving marketing results. Why Does Clean Data Matter? Marketers don’t want to join the 88% […]
A new year brings new marketing creative inspirations for AccuList USA’s direct marketing clients, for both digital and printed promotions. Some interesting trends are shaping up, per graphics and ad agency experts. Simplified Design, Bold Colors & Retro Vibes Win in 2019 The Ballantine and Brand Shouter agencies and the Digital Agency Network suggest some […]
Direct mail lists and data services are core to AccuList USA’s business success, so each year we research which trends our direct mail marketing clients will want to embrace for maximum response–and which trends are fading in effectiveness. Digital Ad Tune-outs Offer Mail Opportunities Digital issues can create direct mail opportunities, points out direct mail […]
As nonprofit marketers make final tweaks to fundraising plans for 2019, AccuList USA can support its nonprofit clients with a brief survey of some of this year’s top trends as identified by fundraising pros. Story-telling, Personalization, Video NonProfit PRO magazine cites three general 2019 trends that will affect both traditional direct mail and digital fundraising via e-mail, […]
As social media marketing competition rises, organic reach dwindles and social ROI gets tougher, AccuList USA clients will need to hone their social media marketing data, targeting and creative strategies. Here are just a few big social media trends to include in planning for next year, based on analysis by Hootsuite and Social Media Today. A […]
