New Survey: Online Marketing Pumps Offline B2B Sales
AccuList’s many business-to-business marketers—including business/industrial supply catalogs, business periodicals, trade shows, and recognition/incentive products—should be investing in a 2019 omnichannel marketing plan to maximize the online impact on offline buying, at least according to the latest research from Boston Consulting Group and Google. An optimal, best-practices mix of digital engagement channels—such as search, display, video, […]