Archived Articles

• AccuList USA Can Help You Find New Multi-Channel Customers in 2011
• Direct Marketers Have Historic Opportunities and Challenges This Fall and Beyond
• Mail Date Protection Is An Oxymoron
• If You Are Planning to Hire A List Manager, Think Before Signing On The Dotted Line
• Does Size Matter When It Comes To The List Business?
• Seeking Customer “Engagement” in 2010 Brings Back Old Memories
• Co-op Names May Not Be the Most Cost-Effective for Direct Marketers
• Has e-mail rendered direct mail obsolete? Nonsense!
• Take These Direct Marketing Ideas to the Bank in 2009
• Planning for summer and fall campaigns
• Election Year Mailings – Seasonality on Steroids
• Some Pros and Cons of Renting Names Through Databases
• Are Today’s E-Mail Lists Overpriced?
• For Direct Marketers, Giving Back To The Planet Can Take Many Forms
• What Will Your Company Do If It Cannot Lawfully Rent or Exchange “Its Names?”