Benefits Of Having AccuList® Coordinate Your Online and Offline Media Buying:
- Full integration of your online and postal marketing efforts
- Guaranteed safe placement of your campaigns
- 100% upfront transparency (review sites by network (brand name/generic), channel, and index
- 100% post buy transparency (for participating sites)
- 100% of inventory is sourced directly from publishers (beware of chained inventory).
- 100% of inventory is delivered above the fold
- Third party ad verification (tags)
- 80% of inventory is made up of early (1st-3rd) impression placements (delivered in priority)
- Advertising is optimized for delivery
- Real-time Ad Delivery
We can help you integrate your online and offline marketing and target consumers at the household or area level using any one of three Neilsen segmentation systems including PRIZM, P$YCLE or ConneXions.
You can also combine Neilsen PRIZM Digital with site level filters. Integrated Audience Research from Neilsen, POLK, and MRI are available to identify you, identify your strongest prospects and eliminate waste.
Demographic Targeting (integrated with comScore’s Plan Metrix)
Target aggregated Site-level Psychometric attributes (integrated with conScore’s Plan Metrix)
Utlizes Optimax to expose the right ad to the right user at the right time. Done with predictive modeling. Campaigns placed with Optimax yield better ROI.
Online Display Advertising
AccuList® can place your banner ads or other digital media on 1,000’s of web sites including major domestic and international advertising networks.
Our web site roster includes over 3,000 branded and premium publishers. Best of all, there are no “clicky” sites or others with borderline content.
For example, through our non-exclusive advertising network partner Casale Media, we can give your company or cause direct access to 19 channels (categories includes sports), 80 sub-channels (football, baseball), including Videobox™ interactive video hosting/serving. platform.
