List Hygiene and Management
Enrich Your Customer Data With Our Data Processing Services
Custom Database Development
AccuList® can provide list building support to help you compile your own e-mail and postal lists from call-center and online responses, contest entry forms, warranty cards, event attendee lists, outside databases, web registrations and more. We can then host your database and help with database hygiene, data appending and enhancement, merge-purge, mail-file preparation and deployment, response tracking and match-back, and reporting and analysis.
If you need a secure place to house your names and help with building and maintaining a private marketing database, we can offer your company a unique “off-site” desktop solution that will allow you total access to your names 24/7.
Data Hygiene and List Updating (Do Not Mail, Do Not Call, NCOA, & More)
AccuList can match your names against the Direct Marketing Association’s DO NOT MAIL and DO NOT CALL files, as well as government DO NOT CALL lists. You can increase efficiency and qualify for postal discounts by correcting addresses to meet USPS Delivery Point Verification standards (DPV), and by updating against the USPS National Change of Address (NCOA) to meet Move Update requirements.
We can also compare your names against other databases for Deceased Screening and elimination of prison addresses. We can even help you identify recent e-mail address changes through Electronic Change of Address (ECOA) lists.
Find and correct old addresses, get rid of the deadwood, and avoid contacting individuals who simply wish to be left alone.
Data Appending
We also can enhance your house file with hundreds of variables from outside lists, including consumer demographics and business “firm-ographics”. We can do opt-in e-mail appends to postal lists, and add postal addresses to e-mail lists. AccuList also can append telephone numbers to direct mail and opt-in e-mail lists. Plus, we can provide you with information on Recent Movers and those who have recently filed for bankruptcy or have tax liens.
Improve the targeting of your lists, increase your response rates and add multi-channel options. The more you know about your customers and the more ways you can communicate with them, the better positioned you will be to offer them additional products or services.
“Acculist helped us find very targeted, successful lists and insert options that increased our sales to new buyers by 30%! And their full-service programs introduced us to our first match-back software company, who got us phenomenal results. They’ve helped us ‘grow-up’ in our direct-mail marketing areas.”
